Blue Owl + Omi
Blue Owl is a Seattle denim retailer. Since May 2026, it has used the Omi Sales Associate across its site to answer shoppers’ questions and help them return to previously viewed items.
- Omi-assisted order value
- $26,373
- Across 63 orders
- Of store sales
- 3.8%
- During the reporting period
- Purchase rate with Omi
- 10%
- 3% across all qualified product viewers
Purchase rates cover shoppers who visited at least three pages and viewed a product. The 3% baseline describes that group; 10% describes those who talked to Omi within it.
Helping shoppers choose, and come back.
Deciding what to wear with a product
Of 33 questions from these buyers, 27 asked what to wear with the product. Omi helped them work out how the item would fit their wardrobe. These are assisted sales because the guidance concerned the product they purchased.
Returning to a previously viewed item
Omi’s recently viewed prompt gives shoppers a direct route back to products they already viewed. Among shoppers who tapped it, 19.5% bought; 16 of the 21 orders came on a later day.
Where the 63 orders came from
August 15 to September 14, 2026| Omi feature | Orders | Assisted order value |
|---|---|---|
| Questions on the product page | 25 | $12,312 |
| Recently viewed prompt taps | 21 | $8,887 |
| Products named in chat | 11 | $4,502 |
| Product prompts, opening carousel and cart upsell | 6 | $672 |
| Total | 63 | $26,373 |
All 63 orders carry Omi tags in Shopify. We excluded 92 orders totaling $41,476 because shoppers used Omi in the week before checkout but bought products it had not shown them.
How we count assisted orders
Using Omi alone does not qualify an order. We count the full basket only when it includes a product Omi showed to or discussed with that shopper in the seven days before checkout. Orders without that match are excluded.
Sales and shopper engagement over time
- 102 Omi-assisted orders
- $46,000+
- Tracked June 16 to September 14, 2026
- Messages sent to Omi since May
- 11,500
- About 2,750 per month
- On site for shoppers who chat with Omi
- 15 min
- Store average: 1 minute
Assisted order value and subscription cost
- Monthly subscription
- $599
- For 1,000 to 3,000 messages per month
- The monthly subscription fee
- 44×
- $26,373 in assisted order value, August 15 to September 14
- Total subscription fees
- 15×
- $46,000+ in tracked orders against about $3,000 in fees, May to September
These ratios compare assisted order value with subscription fees. They are not measures of profit or incremental revenue.
Source: Blue Owl + Omi case study, August 15 to September 14, 2026.
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